Upon completion of these materials, students will know the career pathways and some corresponding occupations within the Marketing CTE cluster.

Upon completion of these materials, students will know the basics of marketing history, strategies, and mediums used to reach consumers.

Upon completion of these materials, students will know the basics of digital marketing including history, importance, and strategies.

Upon completion of these materials, students will know the basic aspects of how businesses are set up and operate.
 

Upon completion of these materials, students will know the basic types of sales, characteristics and skills of a salesperson, and the sales cycle.

Upon completion of these materials, students will know the basics of graphic design history, main elements, typography, and software.

Upon completion of these materials, students will know the traits of an adaptable person, why it’s an important skill, and tips to increase adaptability.

Upon completion of these materials, students will know the importance of communication skills, and tips to help them improve.

Upon completion of these materials, students will understand the impact of being creative and innovative and tips to help them improve.

Upon completion of these materials, students will know what customer service is and the character traits of someone with good customer service skills.

Upon completion of these materials, students will know the basics of workplace ethics and its application in the workforce.
 

Upon completion of these materials, students will know what leadership is, the skills leaders possess, and various leadership styles.

Upon completion of these materials, students will know what it means to multitask along with the positives and negatives of using this skill.

Upon completion of these materials, students will know the difference between optimism and pessimism as well as the benefits of being optimistic.

Upon completion of these materials, students will know the benefits of organization, problems that arise with poor organization, and tips for improvement.

Upon completion of these materials, students will know the importance of problem-solving skills, and tips to help them improve.
 

Upon completion of these materials, students will know what social media responsibility is, the impact social media can have on their future, and learn tips to become a responsible social media user.

Upon completion of these materials, students will know the importance of teamwork, the qualities and skills needed, and tips to help them improve.
 

Upon completion of these materials, students will know the importance of work ethic, traits of strong and poor work ethic, and tips for improvement.

Upon completion of these materials, students will know the reason for, and the process of, writing a leadership development plan.

Upon completion of these materials, students will have an understanding of what education and career planning is, why it’s important, and actions to take.

Upon completion of these materials, students will know the basics of resume writing.
 

Upon completion of these materials, students will know what a cover letter is, the elements within a cover letter, and how to write one effectively.

Upon completion of these materials, students will know what applications are used for and tips to prepare and complete them.

Upon completion of these materials, students will know the basics of interviewing for a job.
 

Upon completion of these materials, students will know the importance of sending a thank you note, how to write one, and considerations when sending.

Upon completion of these materials, students will understand the elements of an email address, differences between personal and professional accounts, and best practices to follow.

Upon completion of these materials, students will know what networking is, where it can occur, its benefits, and strategies to build connections.
 

Upon completion of these materials, students will know basic personal finance, including setting financial goals, and money management.

Upon completion of these materials, students will know two financial institution types, the services provided, and how they assist with budgeting.

Upon completion of these materials, students will know the basics of credit including credit reports, building credit, and credit cards.

Upon completion of these materials, students will know what a pay stub is, the facets of a pay stub, and things to know about pay and overall employment benefits.

Upon completion of these materials, students will know what taxes are, why we pay them, different types of taxes, and the services tax dollars go toward.

Upon completion of these materials, students will know methods to researching potential colleges, finding the right fit, and how to apply.
 

Upon completion of these materials, students will know the elements of a college application.
 
 

Upon completion of these materials, students will understand the process of waiting for a decision from a college, enrolling, and an overall timeline of the college application process.

Upon completion of these materials, students will understand what a letter of recommendation is, when it’s needed, components of a good one, and how to choose a writer.

Upon completion of these materials, students will know the steps to writing a scholarship essay and be equipped with tips to help them craft a well-written essay.